Sideline Perspective Consulting
Without knowing your data and how it is or isn’t working for you can be a dead end street. As digital marketing experts and an outside consultant we can see your blindspots and make a plan to overcome them.
Data & Analytics
We take a holistic approach to solving your marketing needs and we attack them with a multi-channel approach. Depending on your business and marketing objectives we put together a marketing playbook that brings in leads or converts customers through a 360 degree marketing cycle. To kick things off we do an in-depth audit of your historical data, we analyze your content and advertising assets and then we provide a report on what worked, what didn’t work and the areas of opportunity.
Our Digital Playbooks
After we provide our analysis of your data and the content you used in your digital marketing efforts we discuss and get a thorough understanding of your budgets and content creative goals for the future. Content is King and Budgets dictate how your content is distributed. From here we are able to develop a marketing playbook that will activate your Go To Market strategies. We not only provide you a sophisticated playbook but we also set a forecast so you have goals to work towards to determine if your efforts are producing a positive ROI.
Digital Advertising Package
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Wasatch Back Media gets to know the business, the problems and the business goals. We also discuss competitors and long term business strategies for our clients.
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We gain access to all digital touchpoints and do a thorough analysis of historical data and tactics
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We review and analyze all content that has been used in advertising campaigns and throughout website landing pages where digital traffic is being directed.
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Once our data and content audit process is complete we then sit down with our clients to take a deep dive into budget planning and content development needs.
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The last piece to our consulting services is an omni-channel digital strategy and forecast that our client’s internal teams can hit the ground running with.
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We include a 1 hour consulting check-ins where we come in and work with our client’s internal teams to see how the activation is going, where we can suggest minor tweaks and where additional opportunities exist. Additional Consulting hours are available upon request.
Social Media Publishing Package
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Wasatch Back Media gets to know the business, the problems and the business goals. We also discuss competitors and long term business strategies for our clients.
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We review and analyze all content that has been used in advertising campaigns and throughout website landing pages where digital traffic is being directed.
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Once our content audit process is complete we then sit down with our clients to take a deep dive into budget planning for content development needs.
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We develop an attainable social media strategy that includes a calendar mapping and publishing frequency for each channel that is included in the strategy.
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We prepare a custom editorial calendar that is used to showcase and plan posts so there is visibility for anyone within the organization to know what will be going out live and when. This also includes a section where the publishing team can do quick monthly reporting.
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We include a 1 hour consulting check-ins where we come in and work with our client’s internal teams to see how the activation is going, where we can suggest minor tweaks and where additional opportunities exist. Additional Consulting hours are available upon request.
Book a Consultation
Across all services including retainer clients we are now offering 20% off to Women+ Founded and Operated Businesses and 25% off to any business being run by people identifying as LGBTQ+ 🏳️🌈🏳️⚧️.
"Wasatch Back Media brings a level of professionalism that helped us find our brand foundation. They lead the strategy and process to help us develop a brand identity and online presence which propelled us to launch our business with confidence. They know the Salt Lake City community well and helped us speak to our consumers in an authentic way in a saturated market. We highly recommend their services which are top notch."